Web Design has become an important part

Nowadays, web design has become an important part of the companies in the different industries giving them more market breadth and, like that the market becomes more competitive every day. More companies are using internet to promote their services and like that, they can get more clients, and they can become international

companies. A good homepage design is one important part of the website, because the first impression of the user is based on the landing page which should be elegant and neat, containing the company logo and some other important information such as services, discounts, etc. But not only is the front end side of the website but the back end very important because it gives more flexibility to the web master to change the content constantly and the cms development appears into the scene. The developer can get some tools to make the cms development easier as example

frameworks for the different development languages: CakePHP, Zend, Symphony for PHP; Ruby on Rails, Wuby and Merb for Ruby; Tapestry, Spring, GWT, Struts for Java and so on. But there are also cms that are already developed and they are open sources that can used the developers to have a functional website faster, like: Wordpress and Movable Type used normally for blogs and simple web pages, Joomla for shopping carts, Drupal to create internet communities, etc. The cms also have different modules which can be installed and their configuration can be changed with a considerable decrease in the times. This gives to the developers and project manager the opportunity to have a qualified testing stage. And the client can be more satisfied with the website that has been provided.

Back to the front end side, the website should contain also some flash design and animation to be more attractive to the public, using banners, videos, image galleries and sometimes the entire site. The animations can be created from the simplest banner to the most complicated website using actionscript. User’s interaction is very important to get the interest of the possible clients and to show the quality of the products or services offered.
To improve the marketing of the company an essential part is the graphic design providing a professional logo, banner, site mockup, etc. Since the logo is going to be part of all the company campaign the team should focus on it and it’s concept. The logo can be added in presentation cards, t-shirts, banners, tv commercials, website, videos, etc. depending of the company industry.

Graphic design also implies the right use of colors and space for the different elements that are part of what it is been created. The graphic design can control the success of the marketing campaign. It doesn’t matter if you website is functional or stable; if the designer is not good everything goes down. That’s why graphic design is at the end of this article because is VERY important to have a clean, fancy and neat design. Forget the extravagant, odd and full of content and choose the right way for your success.

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