The old techniques and methods

The old techniques and methods that were use to transmit visual communications have been modify continuously. Graphic design includes a lot of aspects. Now, its boundaries are very fuzzy to the point of confusing the range of activities and responsibilities. The progress and evolution of the products and services of the companies has grown up very fast and dramatically. This forces them to compete to occupy a niche in the market.

The colors and the combinations of the colors are sometimes the key for the success of the design; adding in the concept of design: Web design, flash design, banners design, card design, T-Shirt Design, CMS Development, etc.
Since, there are a lot of colors and nuances; when we are working for example: in a homepage design can be complicated and is welcome any help that allow us to limit the search.

There are different ways of looking at the color on a project: A monochrome treatment or based on grays or tinted; nuanced or muted colors; bright colors of shadows and between those possibilities exists a lot of combinations. Some colors harmonize especially with each others. The best way to find these combinations is using the color wheel.

A basic color wheel sequentially orders the progression of colors that make up the spectrum of light from red to violet. There are different ways to select colors to form a harmonious group: the colors, in a way pleasing to the eye are mutually enhancing.

Choosing the right colors are determinate also by the nature of the project, the trademark or the public for whom the brand is oriented, are determinants. Is not the same, a marketing campaign for young people selling sport products that a campaign for the same niche promoting a religious event.
There are different harmonies of colors that are used for designers and artists:
- Harmony analogues
- Complementary or contrasting colors
- Complementary split
- Double complementary harmony
- Harmony of three colors

In the market there are also digital tools to choose and to combine colors. The applications that help us as designers to choose the colors are:
-Color Wheel Pro which generates previews of the results of the colors harmony (allows multiple types of harmonies) in Flash format.
-CorelDraw, from version 8, have an excellent colors harmonies wheel.
-Photoshop has a plugin available (only available for Mac) is very similar to the colors harmonies Wheel in CorelDraw. Its name is Hotdoor Harmony.
-easyRGB offers an interactive utility to create color harmonies combinations from one color that we introduce, like for example the color of the logo.
-New Vision has a utility called color complementor that also serves to the same purpose.

We can also make use of the gradients especially on digital design. But if the design is going to be printed is not a good idea, in case we don’t have a good printer with you. Because you lose the quality of the gradient when it’s printed.
So, we have to be careful and use the correct tools to success in our projects.

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